I'm the Joomla Track Leader at the CMS Expo conference, happening May 3-5, 2010, in Evanston, IL (outside of Chicago). I am so excited to be back for my 3rd Expo conference!

This time, I'll be presenting the Joomla SiteBuilder sessions, where you'll learn secrets about putting Joomla sites together and styling them.

This is a topic covered in my recent book, but the question comes up all the time.

In the early static days of the web, there was really little difference between one host and another. You uploaded a bunch of HTML pages and images (and later a CSS file or two) and the web host just worked. There wasn't a lot of analysis to do for the average small business site. One host was pretty much as good as another.

Now we're working with Joomla. And now, when it comes to hosting, everything has changed.

Chapter 15 of my new book is available for you to explore! It covers all of the usual post-launch issues, including ongoing site maintenance, upgrades, backups, and training your client how to use Joomla.

Download Chapter 15 here (PDF)

My video is now available at Lynda.com. Check out this free clip at YouTube!

What's your rate? Everyone asks that question. The typical going rate for a web developer in my area -- the professionals, the ones who make their living doing this stuff -- generally ranges from $70 to $125 per hour, depending on skillset. Most seem to lie in the $75 to $100/hr range.

WOW, you say. WOW is that expensive! Perhaps even excessive! Man, you must live the lifestyle of the rich and famous. You must never worry about money. You're too expensive to hire. I know this guy, the son of the nephew of a friend of a cousin, who only charges $30 per hour for the same work. Why do you charge so much???

For a moment, consider what you make at your job, where you are an employee of an organization of some kind. Let's say it pays $50,000 per year. That's a little higher than average in my area of the country, and this would generally be considered a "good job" and worth staying in.

Sometimes you want to create more than one link to a given item in your Joomla site. Let's say you have an article that you want to show up as subnavigation under Item A and Item B on your menu.

You could create two identical articles, linking one to Item A and the other to Item B. We used to do that in the static HTML days. Unfortunately, that generally meant that you had a maintenance nightmare, since when the page's content changed, you had to change it in two places.

With Joomla, you could create two links, one from Item A and the other from Item B, to the same piece of content. This works, but now you have two different URLs for the same page. That can lose you points in search engines.

Every once in a while, you might want to create links on your website that aren't directly linked to one of the menus displayed on your website.

A great way to accomplish this is to use a hidden menu. Here's how to do it.

1. Go to the back end of Joomla and log in. Under Menus, pick Menu Manager. Click New to create a new menu. Call it hiddenmenu (all one word). Fill in "hiddenmenu" for the 4 blanks presented.

I just got back from a great week at Lynda.com, recording two more titles, hopefully out soon.

The first title is "CMS Website Strategy and Planning", and it covers all of the things you should think about and talk about with your client before building your website.

The second title is "Preparing CMS Web Graphics Using Open Source Tools". It covers how to think about a good design for a CMS as well as create an HTML page using GIMP for graphics and KompoZer for writing the HTML and CSS.

Everywhere you look, usability problems exist everywhere.

Sometimes those usability problems are a direct result of branding.

Let's take this example. Health insurance! Now, there's plenty of usability problems in the health insurance industry, but I want to focus on one tiny little problem, a direct result of branding conflicting with usability.

Know your target audience! And do a little testing before you launch.