Seth Godin has yet another thought-provoking post about giving away samples of your product for free. He compares food samples (those from the farmer's market or Costco) with free information samples and finds them to be completely different.
Godin has pointed this out before in another post which I have quoted many times:
Sharing your money, your ideas, your insights, your confidence... all of these things return to you. Perhaps not in the way you expected, and certainly not with a guarantee, but again and again the miser falls behind.
For over 12 years, I have been training those who would eventually be my competitors. I lived in Brattleboro, Vermont -- a town of 10,000 people. I taught at the Marlboro College Graduate School, and I had students who were local as well as those from other parts of New England.
I was asked many times if I worried about training my competitors. After all, how many web designers could a town of 10,000 support?
I never worried about training my competitors.
In fact, training those around me had countless benefits:
What are you doing to improve your local community, whether that's your software community (like Joomla) or where you live? How could you do more?
Remember you don't need to look with a completely altruistic eye. Sometimes you just need to consider the longer term. Your gifts will come back to you!
Hello translators! I love it when people translate my articles to other languages, helping me reach Joomla fans around the world.